Case Study 1 Chapter 2 - 1234 Words

1. Find a list of all 10 of Zappos corporate values. Pick two of the values and explain how you think those values would influence the way employees do their work. A. Zappos list of 10 corporate values are: Deliver WOW Through Service, Embrace and Drive Change, Create Fun and A Little Weirdness, Be Adventurous, Creative, and Open-Minded, Pursue Growth and Learning, Build Open and Honest Relationships with Communication, Build a Positive Team and Family Spirit, Do More with Less, Be Passionate and Determined, and Be Humble. If I had to pick two values from that list they would be Build a Positive Team and Family Spirit and also Build Open and Honest Relationships with Communication. I believe that these two values would have the†¦show more content†¦This shows that he wants to build a culture that applauds things such as weirdness and humility. This makes me want to say that their culture is very people and team oriented. They want the whole organization to feel as one team a nd go as far as to set up a complex web of human interactions that let people post tweets such as â€Å"Did anyone bring a hairdryer to the office today?† 3. How did Zappos’ corporate culture begin? How is Zappos’ corporate culture maintained? C. Zappos started selling shoes and other products online in 1999. Tony Hsieh became CEO of Zappos in 2000 and was determined to â€Å"build a culture that applauds such things as weirdness and humility.† The book described Tony as the epitome of weirdness and humility. I believe that Tony was a huge influence on the corporate culture of Zappos. He was determined to do things differently with Zappos than he did with his previous company LinkExchange which he described as a dysfunctional company because it relied solely on technical skills. He first invited 300 employees to list the core values the culture should be based on and soon compiled a list of 10 values that would continue to drive the organization. He envis ioned the culture of Zappos as more than just a list of written values, as he said the culture should be â€Å"lived†. Through a â€Å"complex web of human interactions†, Zappos hasShow MoreRelatedHr Case Study Chapter 1 Chapter 21341 Words   |  6 PagesHR case study chapter 1 chapter 2 CASE STUDY 1: Vipul Chemicals limited is a small proprietary concern which started production and marketing in 1995. There was a rapid growth in the activities and in March, 2002, it was converted into a public limited company with a turnover of Rs. 175 crore. Initially, the workers employed were 125 but the number reached to 1800 in March 2002. These workers worked in 25 different departments under the control of 25 supervisors and 10 managers. 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Love Letters to My Husband Essay - 1061 Words

The air was warm, the beams of sunlight shined on my skin, and the sweet laughter of my daughter came as she ran about. I could hear the bark of the neighbor’s dog in the distance, the scraping sound of a joggers sneakers on the gravel sidewalk and I could smell the sweet aroma of the ripening peaches coming from the tree in our backyard. It was a brilliant summer day just like any other. My husband, Matthew, pulled in. Our daughter ran to him as he walked up the drive, â€Å"Daddy, Daddy,† she shouted as she wrapped her arms around him, embracing him with love. My husband sat beside me and began to speak. My heart began to beat slowly and erratically at first, my eyes began to burn in their sockets and a lump rose in my throat. The hair on†¦show more content†¦The sunrise was so beautiful I remember the colors and intensity of the light was just enough to calm me slightly. The sun was like a great big romantic, inspirational fire in the sky. It was as if a po werful symphony was quieting down, becoming more emotional and beautiful as it dies down. This moment should have been one of the greatest but all I could think of was the dreadful day ahead. As the sun made its appearance for the day we sat there. I sat still as a stone, not wanting to or able to move as if the blood in my veins had turned to stone itself. I did not move until my husband came and lifted me, taking my hand he told me not to worry. I knew he was leaving and I had to fill myself with just enough confidence that I would see him again just to move. The morning moved so slowly. It was as if everything was moving in slow motion but my mind was moving at fast forward. As soon as our nanny came through the door my husband and I walked out. It was time to take my husband to his command post. This deployment was so under wraps I wasn’t even able to drop him off at the airport. Everyone walked in together, as if we were all in-step. As if we had rehearsed this day many times. There was a meeting to be held for the wives of the unit. We were to be given all the information as to how to send letters and care packages. I can recall the grief that hung in the air hung like a thick, wool blanket that draped over all of us. There were no smiles, only sorrow. It felt asShow MoreRelatedThe Theme of a Story975 Words   |  4 Pageseventual husband into her life. Clugston (2010) shows us that â€Å"we all filter our relationship to literature through our individual experiences† (Section 7.1, para. 4). In other words, personally, How I Met My Husband, by Alice Murno (1974), is written with the themes of love, heartbreak, and secrecy. Love is a common recurring theme throughout the story. Although love is a common theme in fiction, the type of love in this story is ignorant love. Edie is the main character of How I Met My Husband. 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High Note (HNG) Case Study on High Note Group - Get Solution

Questions: Case Study: High Note Background The High Note Group (HNG) has been operating in London for ten years, and has a well-established network of permanent full time musical instrument delivery operatives. The group provides a reliable service to; instrument rental services, orchestras, bands and individual musicians who need an experienced and trustworthy organisation to deliver musical instruments to a range of venues in England. High Note guarantees that the instruments will be delivered to the agreed venue, at the agreed time, in the appropriate condition. This is a specialised area of delivery work and the majority of staff are musicians themselves, and take great pride in providing this service. HNG is owned and managed by Jack. Jack is keen to continue to build on the existing success, and thinks that HNG is well positioned to capitalise on the vast range of new instruments sales by large and small music stores around England and in Europe. For HNG, this would mean expanding into the delivery and returns market. He has entered into an agreement with the Live Art Network, a Europe-wide chain of community theatres, theatrical schools and live music venues, which will allow customers to collect instruments from, and leave returns at their premises. As these venues are open most afternoons and evenings for rehearsals and performances, long opening hours are the norm. This allows customers to avoid waiting in, or missing parcels. In addition, Jack has noticed the growing volume of Internet sales of musical instruments from companies in Europe to residents in England and elsewhere in Europe. He is in the final stages of reaching an agreement with five European musical instrument companies, to allow HNG to offer the specialised collection and delivery service for instruments from Europe he believes that HNG will be the first company to offer a service, which allows afternoon and evening deliveries and collections from nominated sites. The move to the delivery of sold items, rather than relocation of instruments, will be a significant change for HNG. The Live Art network is a combination of community owned and privately owned venues. Therefore, Jack must deal with designated individuals at each venue. The existing company database at HNG is unable to meet the new requirements so Jack is considering a CRM system, but is unsure about whether an ERP system would be better. He would like to use Open Source software but needs guidance in this regard, and he is concerned that his administrative team are apprehensive about the proposed changes and the impact on their roles. Task You are a consultant who has been employed to advise HNG on the effective implementation of these strategic changes. You are required to produce a report, which addresses the following elements: The changes that will be required to business processes How these changes can be supported by the use of new Open Source packages such as a CRM or ERP system. You are not required to suggest a specific package, but if you choose to make a specific recommendation then you should be clear about how you have evaluated it and how it meets HNGs needs. A discussion of the key challenges that Jack will face in implementing the new strategy within the business, together with recommendations for how they may be addressed. Answers: Introduction The High Note Group (HNG) is a London based organization delivering musical instruments. It is known to provide reliable rental services. The HNG provides music instruments to orchestras, bands and individual musicians. They are trust worthy organization which delivers musical instruments to a wide range of venues in England. They deliver the musical instruments on time with the appropriate condition. The company wants to continue with the existing success by venturing into new business opportunities. They would expand the existing business. For this purpose they require and effective IT system that will monitor the flow of work in the organization. In order to survive in a business scenario this is highly competitive in nature; HNG has to change the business process of the organization. The change in the business process of the organization will lead to expansion of the product, create competitive sales conditions. It will make the customers better informed about the product. The bu siness orientation will transform which will satisfy the end users (Tarn, Yen and Beaumont, 2002). The future plans of HNG include entering into an agreement with European musical instruments companies to allow them to provide specialized collection and delivery service of the instruments (Holmstrm et al., 2006). The service provided by HNG will be first in its kind. In order to make the service effective, HNG should implement a supply chain management system that will make the service delivery effective. Since the company is expanding its business, it requires maintaining a database of the activities of the business. This will make the delivery of the instruments time bound. For this purpose implementation of the ERP system will be most effective (Mujuni Katunzi, 2011). Changes in the business process Jack, the owner and manager of HNG would like to expand its business by entering into agreements with music stores in England and Europe. The effective supply chain management system will procure and supply the musical instruments from the stores and deliver it to the customers. Effective chain of supply management will reduce the waiting time of the customers. It will also reduce the missing of the business parcels (Wang, 2008). It is imperative to implement an innovative and effective supply chain management system that will be monitored from a centralized location (Hendricks, Singhal and Stratman, 2007). It can control the supply and delivery of musical instruments across England and other parts of Europe (Ifsworld.com, 2015). The first stage at the implementation of an effective supply chain management system is to assess the need of the customers. The driving force behind the implementation of supply chain management system is that it will be able to provide superior service to the customers. The integrated design of the supply chain will help to take the downstream execution decisions (Pitt et al., 2014). Assessment of supply chain opportunities The supply chain opportunities have to be assessed by HNG group in order to maximize the value to the customers. This will leverage the competencies and knowledge for the alliance of the trading of the musical instruments from the companies to the customers. The benefits of the assessment include lowering the costs, providing superior value to the customers and adding new value added services (Ballou, Gilbert and Mukherjee, 2000). This will help to achieve greater flexibility. The strategic changes have to be implemented by HNG in order to expand the business opportunities. The supply chain management system will be effective if it is backed by information technology. ERP will improve the supply chain management of the organization. There will be an improvement in the delivery of the musical instruments at the definite locations (Balan, Vrat and Kumar, 2006). Transaction survey The transaction survey is a tool for real time data collection that will isolate the performance of supply chain on a specific transaction. It is an in expensive technique to monitor the supply of the deliverables. It is an effective tool for monitoring the customers expectations and the level of supply chain compliance (Holsapple and Sena, 2005). The HNG group will be able to evaluate the customers expectations make changes in their delivery of the musical instruments. They are the first organization to offer deliveries and collections in the afternoon and evening. The optimal way in which the survey can be conducted includes keeping details of the customers. At the end of each month it has to be evaluated via the transaction survey that whether the supply chain has been effective in meeting the need of the customer (Kelle and Akbulut, 2005). Fulfillment of order The supply chain management will be effective to meet the requirements of the customers. The order fulfillment will be effective with the integration of the logistics and marketing plans of HNG group. It can enter into partnerships to meet the customer requirements and deliver the musical instruments in a timely manner (Croxton, 2003). The strategic process of supply chain management determines the infrastructure that is required to fulfill the need of the customers. It will begin with functional strategies of the business. The sub process in the business will be identified. It is important to maintain effective relationship with the customers in order to remain competent in the business (Tan, 2002). Implementation of cross functional process The HNG group requires implementing a cross functional process in order to integrate the various process of the organization with the supply chain (Lambert, 2008). This will reduce the wastage of the valuable resources. It will help to streamline the processes of the business. The cross functional process in the organization requires integration of the cross functional team (Lambert, Garca-Dastugue and Croxton, 2005). The representatives from the various departments like purchasing finance and marketing has to work in collaboration. The business process will interface with the customers and the suppliers (Lusch and Vargo, 2015). It is imperative for HNG group to implement an effective customer relationship management system along with a supplier relationship management process to form the critical linkage with the supply chain (Lambert, Garca-Dastugue and Croxton, 2008). Information technology in the supply chain management The supply chain management system can be automated by integrating the corporate cross functions such as control of the inventory, distribution of the procured items and management of the project (Corsten and Kumar, 2005). The expansion plan of HNG group will be successful by the replacement of the existing process with new technology intensive process that will meet the need of the end users. Integration of the ERP with the SCM will ensure faster delivery and alleviate the problems associated with the supply and delivery of the musical instruments (Cachon and Fisher, 2000). Implementation of Open source packages The use of Open source packages like the CRM and ERP will automate the business process of HNG group. Since HNG group is planning to expand its business from London to other parts of Europe, the open source packages will be beneficial in simplifying the operations of the business. Both ERP and CRM are necessary to meet the changes in the business process. ERP and SCM integration The implementation of the supply chain management in the HNG group will improve the efficiency of delivery of the musical instruments to the customers in a timely manner. Since the company is expanding its business, it has to track and monitor the orders. The process of the business has to be organization. In this context the implementation of ERP system becomes imperative. Since the ERP software market has entered into a mature stage, the market if SCM is also growing rapidly. The SCM packages have to be integrated with the ERP system. Partnership with the ERP vendors will serve as an effective tool for efficient supply chain management. With the dynamic change of the business functioning, the opportunities of the business have increased. The information system has to be integrated which will allow the transmission of data in an easy manner (Bose, Pal and Ye, 2008). The communication across the various departments in the organization can be improved. The HNG group will be able to tr ack the order via an effective ERP system. It will provide solutions to the problems of the functional departments. The distribution network and the logistics system can be managed in an effective way. The integration of the supply chain with the information system will lead to functional integration and efficient management of the resources in a timely manner. The effectiveness of the organization will enhance and it will be able to respond to the need of the customers in an efficient manner (Gunasekaran and Ngai, 2004). This will reduce the wastage of the resources. The management of the various projects by HNG group will be effective and efficient. The integration of the supply chain framework with the ERP system will improve the entire process of order taking and dispatch of orders within the organization. Customer Relationship management and Supply chain management The expansion strategy of HNG group will succeed with support and cooperation from the suppliers. This is essential for critical success of the business. The experience of the stakeholders of the business enhances by integrating the CRM with the SCM (Nah, 2002). The advanced framework of supply chain management is used to satisfy the customers. Thus it is imperative for the organization to maintain the relationship with the customers by using an effective supply chain model. The systems of SCM provide tangible benefits to the customers. They will be able to procure their order in a timely manner. It will help in providing a coordinated planning and flow of materials and information among the partners of the supply chain. The bull whip effect can be mitigated. HNG group can manage the relationship with the customers in a systematic manner by initiation of customer relationship, maintenance and termination. On the other hand the CRM systems will be effective in maximizing the value of the relationship portfolio with the customers. This will result in improvement of business performance of HNG group in the area of customer management. The CRM systems will induce the effectiveness of the business solutions. It will reduce the duplication of the data entry and maintenance of the process will improve. It will help to maintain a firm wide database of the information related to the customers. It will provide a centralized data base across the entire organization. This will comprise of the information of the customers. The new system of database will replace the existing database and make the process of work with the organization simpler and faster. The quality of information processed to the customers will improve. This will maximize the profitability of HNG group. The SCM model of the organization will be successful with the management of relationship with the customers. This will reduce the errors within the business. The market share of the company will increase. Th e agreement of HNG group with other business houses i.e. Live Art Network and five other companies selling musical instruments from Europe will prove to be successful. The new process will be able to maintain a database of the customers, orders and delivery details (Spiegler, 1995). Challenges in implementing the new strategy within the business HNG group will expand its business to parts of Europe. The strength of customers taking service from the organization will increase. This will increase the profitability of the business. But it requires effective supply chain management system along with ERP and CRM to the process of expansion successful. Challenges in ERP implementation Integration of the SCM of HNG group with the ERP system faces several challenges. They are as follows Implementation of ERP is a costly affair. The entire cost of project is huge. Thus the company has to make a huge capital outflow to make the ERP project successful. It is imperative to provide appropriate training to the employees during the implementation of ERP. The employees have to be comfortable after implementing ERP. This will make the ERP process successful. The ERP system within the organization lacks proper analysis of the requirements which can lead to non availability of the various functionalities. This will reduce the productivity and the profitability of the organization. ERP system faces issues of compatibility. The lack of compatibility of the ERP modules in the organization on the basis of competency will reduce the efficiency of the performance of the organization. HNG group might face challenges and compatibility issues while implementing ERP. The implementation of ERP can lead to cost overheads. It is essential during the phase of planning. The steps of execution have to be structured so that the requirements are worked out in a proper manner. Otherwise issues will arise in implementing the ERP system. There must a complete breakdown of the requirements. The ERP module at HNG group will not be successful without the adequate investment in the infrastructure. The modules of ERP application must be sound and it should possess good speed of processing. Otherwise there will be a reduction in the functional performance of the ERP system and it will give rise to software issues. The implementation of ERP may lead to hardware and software issues. There are certain generic challenges which cannot be avoided while implementing ERP. The incompatibility of the ERP system with the SCM will reduce the efficiency of order procurement and delivery of HNG group. The database maintenance of the organization will reduce (Sheu, Chae and Yang, 2004). Challenges in CRM implementation HNG group may face critical issues while implementing CRM in the organization. The main agenda of CRM is to make the customers satisfied with the performance of the organization. But there are several challenges faced during the implementation of CRM. Lack of clarity of the organization to meet the objectives will result of strategies of customer relationship management that will be ineffective. This will reduce the performance of the organization. There must be predefined metrics for maintenance of relationship with the customers. Failure to comply with the metrics will hamper the effectiveness of CRM. There must be a core team of CRM to make it successful. One of the major challenges faced by the organization is that they lack a core team of CRM. The team must be effective in providing solutions to the customers. HNG group requires a team that will be efficient in order procurement, processing of order and delivery of the musical instrument. The failure of the team will result in failure of the CRM. The organization faces challenges in aligning the culture of the organization with the demand of the customers. The organization has to constantly update them in order to meet the demand of the customers. It is challenging for the organization to keep them upgraded. The core team must be constantly reviewing the anomalies in the maintenance of effective relationship with the customers. The CRM system requires immediate correction in order to make it effective. It is challenging for the organization to constantly upgrade itself (Ahearne et al., 2012). Conclusion and Recommendations HNG group has to bring certain strategic changes in the organization in order to survive in the competitive business. The expansion plan of the business will be not successful if it is not able to make certain mandatory changes in the system of the organization. The organization plans to enlarge its business process by entering into agreement of music instrument companies in Europe. Since it is engaged in the business of delivery and providing service to the customers, it is imperative for HNG group to have an effective system of supply chain for procurement of order, order processing and delivering the musical instruments with the stipulated time frame. With the expansion the number of customers of the organization will increase. The company has enhanced the information technology of the organization. This can be achieved by the implementation of the ERP system. The ERP modules will integrate the various process of the organization. The modules of ERP must be compatible with the bus iness process. The various functional departments of the business will be integrated by the implementation of the ERP system. But the implementation of the ERP system in the organization is a costly affair. The organization has to make lump sum investment to make the venture successful. On the other hand the business of HNG group will be successful by effective customer relationship management. The sales of the organization will increase. The CRM system of the organization will be successful by effective performance of the core team of the organization. The core team of the organization has to manage the employees in an effective manner. They have to identify the need of the customers and at the same time they have to address to the queries of the customers in an effective manner. This will make the customers satisfied with the relationship management process of the organization. The organization will be able to meet its objectives. The performance of the organization will improve. The organization will be able to manage the change in the business process in an effective manner. The CRM module along with the ERP module will be a successful investment of HNG group. Reflection While writing the report I realized the importance of supply chain management for increasing the effectiveness of performance of the organization. The expansion plan of HNG group will be successful with the implementation of effective supply chain management system. I came to know that it is imperative for HNG group to maintain a database of the customers in order to improve their CRM strategies. I discovered that the supply chain management will be successful if it is backed by advanced information technology. Thus in this context I realized that the implementation of the ERP module will be necessary. The ERP system will keep a database of the customers. I came to know that the ERP module will help to track the orders. The procurement of the order can be made in a successful way by implementing ERP. I have known from my research for the report that the ERP module will simplify the business process in the organization. It came to my realization that even a small business cannot succe ed with effective customer relationship management. It is important to improve the performance of the organization. I have come to know that the business of HNG group will succeed only if it is able to implement CRM and ERP in the organization in an effective manner. Earlier I had realized that the open source support system is not available to small organization. But the research for the report changed my thought process and I understood the importance of open source for small organizations. References Ahearne, M., Rapp, A., Mariadoss, B. and Ganesan, S. (2012). Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective.Journal of Personal Selling and Sales Management, 32(1), pp.117-130. Balan, S., Vrat, P. and Kumar, P. (2006). Assessing the challenges and opportunities of global supply chain management.International Journal of Value Chain Management, 1(2), p.105. Ballou, R., Gilbert, S. and Mukherjee, A. (2000). New Managerial Challenges from Supply Chain Opportunities.Industrial Marketing Management, 29(1), pp.7-18. Bose, I., Pal, R. and Ye, A. (2008). ERP and SCM systems integration: The case of a valve manufacturer in China.Information Management, 45(4), pp.233-241. Cachon, G. and Fisher, M. (2000). Supply Chain Inventory Management and the Value of Shared Information.Management Science, 46(8), pp.1032-1048. Corsten, D. and Kumar, N. (2005). Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption.Journal of Marketing, 69(3), pp.80-94. Croxton, K. (2003). The Order Fulfillment Process.The International Journal of Logistics Management, 14(1), pp.19-32. Gunasekaran, A. and Ngai, E. (2004). Information systems in supply chain integration and management.European Journal of Operational Research, 159(2), pp.269-295. Hendricks, K., Singhal, V. and Stratman, J. (2007). The impact of enterprise systems on corporate performance: A study of ERP, SCM, and CRM system implementations.Journal of Operations Management, 25(1), pp.65-82. Holmstrm, J., Korhonen, H., Laiho, A. and Hartiala, H. (2006). Managing product introductions across the supply chain: findings from a development project.Supply Chain Management: An International Journal, 11(2), pp.121-130. Holsapple, C. and Sena, M. (2005). ERP plans and decision-support benefits.Decision Support Systems, 38(4), pp.575-590. Ifsworld.com, (2015).Supply Chain Management. [online] Available at: https://www.ifsworld.com/id/solutions/supply-chain-management-software/ [Accessed 13 Mar. 2015]. Kelle, P. and Akbulut, A. (2005). The role of ERP tools in supply chain information sharing, cooperation, and cost optimization.International Journal of Production Economics, 93-94, pp.41-52. Lambert, D. (2008).Supply Chain Management: Processes, Partnerships, Performance. pp.1-40. Lambert, D., Garca-Dastugue, S. and Croxton, K. (2005). An Evaluation Of Process-Oriented Supply Chain Management Frameworks.Journal of Business Logistics, 26(1), pp.25-51. Lambert, D., Garca-Dastugue, S. and Croxton, K. (2008). The Role Of Logistics Managers In The Cross-Functional Implementation Of Supply Chain Management.Journal of Business Logistics, 29(1), pp.113-132. Lusch, R. and Vargo, S. (2015).The Service-dominant Logic of Marketing: Dialog, Debate, and Directions. pp.150-250. Mujuni Katunzi, T. (2011). Obstacles to Process Integration along the Supply Chain: Manufacturing Firms Perspective.IJBM, 6(5). Nah, F. (2002).Enterprise resource planning solutions and management. Hershey, PA: IRM Press. Pitt, M., Chotipanich, S., Amin, R. and Issarasak, S. (2014). Designing and managing the Optimum strategic FM supply chain.Journal of Facilities Management, 12(4), pp.330-336. Sheu, C., Chae, B. and Yang, C. (2004). National differences and ERP implementation: issues and challenges.Omega, 32(5), pp.361-371. Spiegler, I. (1995). Toward A Unified View Of Data Bridging Data Structure and Content.Information Systems Management, 12(2), pp.7-14. Tan, K. (2002). Supply Chain Management: Practices, Concerns, and Performance Issues.The Journal of Supply Chain Management, 38(1), pp.42-53. Tarn, J., Yen, D. and Beaumont, M. (2002). Exploring the rationales for ERP and SCM integration.Industr Mngmnt Data Systems, 102(1), pp.26-34. Wang, M. (2008). Measuring e CRM service quality in the library context: a preliminary study.The Electronic Library, 26(6), pp.896-911.

My Unforgettable Trip Essay Example

My Unforgettable Trip Paper My most unforgettable Trip occurred about 3 years ago during the summer vacation, when I and my sister were embarking on our journey to Spain due to relocation. The day of the trip I laid in bed thinking about the friends of mine whom I was going to leave behind. Thoughts kept coming in. A night before we planned the journey from a city in Nigeria to the capital to catch the plane the next day. We didnt book to take a van. So thought of waking earlier to get to the station were they hire cars and taxis for travelling because we could drive down due to the far distance. So the day came when we had to travel and got to the station as planned. When we arrived at the hire station we seemed to have some problems with our luggage because they were too much for a car our taxi so we had to book for a van to be able to take our luggage. We waited for a long period of time to find the perfect car that would fit our luggage but they seemed to too small or parked up. My aunty who was going to accompanied me and my sister to the airport got so angry because she tend to get very hot tempered because we didnt have a very long period of time to waste before our plane could take off because the journey from were we where to the airport was about 3 hours long. We will write a custom essay sample on My Unforgettable Trip specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Unforgettable Trip specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Unforgettable Trip specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And we had to be their before 7pm. It was about 12pm we hungry so we went for food everyone looking frustrated at the time hoping we leave soon. We where about to leave to another hire company when they assigned us to the perfect van that could take us to the place and fit our entire luggage. Before leaving we had to pray, and I felt very bad because I was going to a different country and was going to miss all my friends and family. I was not comfortable and I cried and wished I never moved. I then got used to the fact that I could come and visit them often and call them. So we took some pictures and we where very happy. The journey was almost perfect but they rain started and it was extremely heavy the drivers driving couldnt see as far due to the rain and that caused a huge traffic jam. I was sitting close to the window with my can of coke and eating my lunch which I had purchased earlier on from the shop. My aunty and my sister fell asleep. During that time I was bored and thinking about other things that were bothering me. My eyes moved into seeing the hill at were in font of us. A bus suddenly came into the picture and which was very close to us. Every car speeding by passing, no limit what so ever. At my side I could say lakes which were very deep inside: I wondered to myself what if something someone fell in side it Then suddenly the bus that was in front of our van suddenly stopped, due to the rain and the speed those cars where taking no one could see what was going to happen and, Boom we smashed into each other. Our car tumbled and we were in luck that the car didnt stumble into the lake. People came across to help us get out of the car because we where stocked and the driver was half dead. We struggled to get out of the car and our entire luggage went lost. Everything was very strange; I had never had that kind of experience before. It was like watching a horror movie. Some people who also participated in the accident started crying, looking for their children, tears beginning to increase, and my leg was deeply injured, my aunty was seeking some help, and my sister was full of injury. It almost seemed that the strategy was never going to end. It felt that I was dreaming and was confused. I was losing a lot of blood and then the emergency aid came and took me and some other people to the hospital where we where treated. We had to pay for some fees but someone came to our aid and did the payments. That was miraculous because we didnt have any money on our hands. We finally got to where we where headed to. And rested but didnt miss our flight. We were happy that we made it through because someone could have lost their life.

Understanding Mass Media and Mass Communication

Understanding Mass Media and Mass Communication Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, and film. Indeed, the three forms of traditional mass media today are still the same: print (newspapers, books, magazines), broadcast (television, radio), and cinema (movies and documentaries).  Ã‚   But in the 1920s, mass media referred not just to the number of people such communication reached, but rather to the uniform consumption and anonymity of the audiences. Uniformity and anonymity are characteristics which no longer fit the way people seek out, consume, and manipulate information into their daily lives. Those new media are called alternative media or mass self-communication. Key Takeaways: Mass Media Mass media as an idea was created in the 1920s.There are three major forms of traditional mass media: print, broadcast, and cinema. New forms are being created constantly.The internet has changed the nature of mass media by creating consumers who control and even create media of their own, and producers who can more easily track consumer responses.Being a smart consumer of media means exposing yourself to a variety of points of view, so that you can become more adept at recognizing subtle and not subtle forms of propaganda and bias. Mass Communication   Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.   Five distinct stages of mass communication exist, according to American communication scholars Melvin DeFleur and Everette Dennis:   Professional communicators create various types of messages for presentation to individuals.The messages are disseminated in a quick and continuous manner through some form of mechanical media.The messages are received by a vast and diverse audience.The audience interprets these messages and gives them meaning.The audience is influenced or changed in some manner.   There are six widely acknowledged intended effects for mass media. The two best known are commercial advertising and political campaigns. Public service announcements have been developed to influence people on health issues such as smoking cessation or HIV testing. Mass media has been used (by the Nazi party in Germany in the 1920s, for example) to indoctrinate people in terms of government ideology. And mass media use sporting events such as the World Series, the World Cup Soccer, Wimbledon, and the Super Bowl, to act as a ritual event that users participate in. Measuring the Effects of Mass Media   Research on the impacts of mass media began in the 1920s and 1930s, with the rise of muckraking journalism- elites became concerned about the effects of investigative reporting in magazines such as McClures on political decision-making. Mass media became a prominent focus of study in the 1950s after television became widely available, and academic departments dedicated to communication studies were created. These early studies investigated the cognitive, emotional, attitudinal, and behavioral effects of media on both children and adults; in the 1990s, researchers began to use those earlier studies to draw up theories concerning the use of media today. In the 1970s theorists such as Marshall McLuhan and Irving J. Rein warned that media critics needed to watch how media affects people. Today, this remains a key concern; much attention has been paid, for example, to the impact on the 2016 election of false messaging distributed on social media. But the myriad forms of mass communication available today have also encouraged some  researchers to begin to investigate what people do with media. The Move to Mass Self-Communication Traditional mass media are push technologies: that is to say, producers create the objects and distribute them (push it) to consumers who are largely anonymous to the producer. The only input consumers have in traditional mass media is to decide whether to consume it- if they should buy the book or go to the movie: undoubtedly those decisions have always been significant to what got published or aired.   However, in the 1980s, consumers began to transition to pull technology: while the content may still be created by (elite) producers, users are now free to select what they wish to consume. Further, users can now repackage and create new content (such as mashups on YouTube or reviews on personal blog sites). The users are often explicitly identified in the process, and their choices may have immediate, if not necessarily conscious, impact on what information and advertising they are presented with going forward.   With the widespread availability of the internet and the development of social media, communication consumption has a decidedly personal character, which the Spanish sociologist Manuel Castells calls mass self-communication. Mass self-communication means that the content is still created by the producers, and the distribution is made available to a large number of people, those who choose to read or consume the information. Today, users pick and choose media content to suit their needs, whether those needs were the intent of the producers or not.   Computer-Mediated Communication The study of mass media is a fast-moving target. People have studied computer-mediated communication since the technology first became available in the 1970s. Early studies focused on teleconferencing, and how interactions between large groups of strangers differ from interactions with known partners. Other studies were concerned with whether communication methods lacking nonverbal cues could influence the meaning and quality of social interactions. Today, people have access to both text-based and visual information, so those studies are no longer useful.   The immense growth in social applications since the start of Web 2.0 (also known as Participatory or Social Web) has made huge changes. Information is now distributed in many directions and methods, and audiences can vary from one person to many thousands. In addition, everyone with an internet connection can be a content creator and media source.   Blurring the Lines Between Producers and Consumers Mass self-communication can potentially reach a global audience, but it is self-generated in content, self-directed in its mission, and typically focuses on self-related information. Sociologist Alvin Toffler created the now-obsolete term of prosumers to describe users who are almost simultaneously consumers and producers- for example, reading and commenting on online content, or reading and replying to Twitter posts. The increases in the number of transactions that now occur between consumer and producer create what some have called an expression effect. Interactions also now cross-media streams, such as Social TV, where people use hashtags while watching a sports game or a television program in order to simultaneously read and converse with hundreds of other viewers on social media. Politics and the Media   One focus of mass communication research has been on the role that media plays in the democratic process. On the one hand, media provides a way for predominantly rational voters to obtain information about their political choices. That likely introduces some systematic biases, in that not every voter is interested in social media, and politicians may choose to work on the wrong issues and perhaps pander to an active set of users who may not be in their constituencies. But by and large, the fact that voters can learn about candidates independently is predominantly positive.   On the other hand, media can be leveraged for propaganda, which exploits cognitive errors that people are prone to make. By using the techniques of agenda-setting, priming, and framing, the producers of media can manipulate voters to act against their own best interests. Propaganda Techniques in Mass Media   Some types of propaganda that have been recognized in mass media include: Agenda-Setting: Aggressive media coverage of an issue can make people believe an insignificant issue is important. Similarly, media coverage may underplay an important issue.Priming: People evaluate politicians based on the issues covered in the press.Framing: How an issue is characterized in news reports can influence how it is understood by the receivers; involves the selective inclusion or omission of facts (bias). Sources DeFleur, Melvin L., and Everette E. Dennis. Understanding Mass Communication. (Fifth Edition, 1991). Houghton Mifflin: New York.  Donnerstein, Edward. Mass Media, General View. Encyclopedia of Violence, Peace, Conflict (Second Edition). Ed. Kurtz, Lester. Oxford: Academic Press, 2008. 1184-92. Print.Gershon, Ilana. Language and the Newness of Media. Annual Review of Anthropology 46.1 (2017): 15-31. Print.Pennington, Robert. Mass Media Content as Cultural Theory. The Social Science Journal 49.1 (2012): 98-107. Print.Pinto, Sebastin, Pablo Balenzuela, and Claudio O. Dorso. Setting the Agenda: Different Strategies of a Mass Media in a Model of Cultural Dissemination. Physica A: Statistical Mechanics and its Applications 458 (2016): 378-90. Print.Rosenberry, J., Vicker, L. A. (2017). Applied Mass Communication Theory. New York: Routledge.Strà ¶mberg, David. Media and Politics. Annual Review of Economics 7.1 (2015): 173-205. Print.Valkenburg, Patti M., Jochen Peter, and Joseph B. Walt her. Media Effects: Theory and Research. Annual Review of Psychology 67.1 (2016): 315-38. Print.

See word Essay Example | Topics and Well Written Essays - 1250 words

See word - Essay Example A story taken from Kozol’s book, â€Å"Fire in the Ashes; Twenty-Five Years Among the Poorest Children in America†, is discussed to help understand people’s well-being, and how it is affected by the aforementioned factors. Section three gives an account of social conditions that have contributed to my own well-being. The fourth section gives recommendation on how the community and societal well-being can be improved or promoted. Many authors have shown concern over the suffering of Americans living in poor cities and villages. One of the most celebrated authors who have been on the forefront of fighting for the rights of the minorities in America is Jonathan Kozol. Kozol has published several books highlighting societal problems that Americans experience in their day to day activities. In his book, â€Å"Fire in the Ashes: Twenty-Five Years Among the Poorest Children in America†, there are several aspects that can be learnt about social well-being. The story of the children Kozol met at the Martinique Hotel highlights tragic moments that befell various characters. Martinique Hotel was the home of people who had nowhere to live. The place hosted thousands of people and children who had come from different parts. It is in this hotel, where Kozol met a family that had experienced harsh lives. Christopher, aged 10 years is one of the characters mentioned in this story. He belonged to the family Kozol met in the hotel, and lived with his parents and two younger siblings. According to what Kozol writes, Christopher occasionally suffered from malnutrition. Kozol would see Christopher running out in traffic begging for money and food. At the age of 10, Christopher had already started traffic drugs along the streets, which saw him arrested and taken to prison (Kozol, 2013). As soon as he was released from prison for the last time, Christopher died from drug overdose. He is one of the boys Kozol writes about who died at early ages, one

Distance Zones (Sociology Class) Research Paper Example | Topics and Well Written Essays - 500 words

Distance Zones (Sociology Class) - Research Paper Example In his groundbreaking study, Prof. Hall introduced the four notations in his system, which are the public, social, personal and intimate distance (Weiten, Dunn & Hammer 247). The diagram as shown below illustrates his theory on how distance affects the way people will interact: This paper is a summary of several observations made in a crowded mall nearby and how many people fit into Halls distance zones during the course of the day, as shown below. The table comprises a total of one hundred observations made over the course of one hour: The largest group is composed of social distance which is not quite surprising if we consider that the mall is pretty much crowded during the time of the observation and it is also a weekend (Sunday mid-afternoon). People may have wanted more distance between them but inside a crowded mall, this is not entirely possible, especially with a special sale going on and there were many shoppers hunting for bargains. This partly explains why the public zone was smaller than anticipated because the mall is an enclosed space rather than an open mall like a country mall (strip mall) or town center. The third largest group is the intimate zone as lovers (adolescents, young singles, newly-married spouses and older couples) may have found a sale a good reason to bring their loved ones along and at the same time enjoy a little intimacy too. The personal zone comprised the smallest group and this more or less coincides with the rare occasion of a special sale for friends or colleagues to go out to gether. Many people have opted to go with their families or lovers, instead of going out with friends, many of whom they see a lot of times already on other occasions. The intimate distance group is not limited to lovers only but includes families going out together (parents and children) as well. As an aside, it is rare to have seen an older man and a younger woman